footprint will close their restaurants at 6 p.m. The day before the big launch, nearly half of Subway's U.S. And it is one of the few things that we did not change because we are very proud of the product." One menu item that won't change is Subway's tuna, which recently has been the subject of a lawsuit and a New York Times investigation that claims that the protein served at Subway isn't actually tuna. With the new ingredients, the chain is trying to balance its reputation as a healthier option with "craveability." Despite the upgrades, customers shouldn't expect to pay more for their subs once the revamped ingredients roll out. It's also adding smashed avocado, BelGioioso's fresh mozzarella and a parmesan vinaigrette to its ingredient lineup.
Subway mobile order upgrade#
Then the chain worked to upgrade its protein offerings, bringing back its rotisserie chicken, roast beef, and slicing its ham and turkey as thin as a deli would. Months before Chidsey joined Subway, the chain's culinary team, along with external consultants like James Beard Award-winning chef Nancy Silverton, started working on creating two new kinds of sandwich bread: white and multigrain. Now at Subway, he says the main focus in the United States is growing sales. Before 3G Capital bought Burger King, he served as the burger chain's chief executive. There hadn't really been a whole lot of food innovation, and where there had, it had kind of been chasing the shiny object, like Popeyes' chicken sandwich is going to save the brand," CEO John Chidsey said.Ĭhidsey took the reins in late 2019, becoming the first permanent leader of Subway who wasn't related to a founder. "People were really crying out for food innovation. However, sales on college campuses and in urban areas are still down.Ī key component of the company's turnaround is tackling its core menu. locations.Įxecutives said its restaurants have largely recovered from the coronavirus pandemic, giving the chain momentum for its turnaround. The sandwich chain has also been steadily shrinking its massive store footprint since 2016.
Subway's parent company, Doctor's Associates, reported 2020 revenue of $689.1 million, down 28% from 2019's net sales of $958.9 million, according to franchisee disclosure documents. And as sales slid, ugly fights with franchisees played out in courts and splashed across headlines.
But new rivals like Chipotle Mexican Grill and Potbelly lured consumers away, while its large footprint led to sales cannibalization among its remaining customers. The success of its $5 footlong deal during the 2008 financial crisis fueled massive expansion, helping the chain become the largest in the U.S. The company has struggled to find its footing for years, even before founder Fred DeLuca's death in 2015. "How do we get folks to look at the brand again and come back to see us? So we're making some of the biggest, boldest changes that we've made to the brand in decades," said Trevor Haynes, head of Subway's North American division.
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